What the reader concludes
Fraudulent sites often have badly written text, with spelling errors or grammatical mistakes.Säkerhetskollen, run by the Swedish Theft Prevention Association, translated
Most businesses put a lot of effort into their websites, so one with glaring errors indicates a rush job, and perhaps a scam.Respondent, Reboot Digital PR
Websites from public authorities and reputable companies tend to use correct language.Internetkunskap, the Swedish Internet Foundation, translated
82 %
would not hire a company whose translations were poor.
Global Lingo, 1,029 British adults, 201341.8 %
name spelling and grammar errors as their main reason for distrusting a website. More than a missing security certificate, at 37.5 %.
Reboot Digital PR, 2,002 responses40 %
never buy from websites written in a language that is not their own.
CSA Research, 2020. 8,709 consumers across 29 countriesWhat we do
We rewrite instead of patching
Machine-translated text can rarely be repaired sentence by sentence. We rebuild it so it reads as if it was written by someone who speaks the language.
The trade language comes with it
An electrician and a lawyer do not write the same way. We use the words the trade itself uses.
Both directions
We do the same thing the other way round. A Swedish site in broken English loses readers abroad.
You see before and after
Every change is shown, so you can see what was wrong.