How a lost customer happens
Most people call once. If nobody answers they move on to the next name on the list, and you never find out they tried.
An enquiry through the contact form that sits unanswered for a day is a no in practice.
Evenings and weekends are when people have the time to get in touch, and that is when most companies are shut.
of companies never answer an incoming enquiry at all. Among those that did answer, the average response time was 42 hours.
Oldroyd, McElheran & Elkington, Harvard Business Review, March 2011. Study of 2,241 companies. One author came from InsideSalesof customers expect an immediate response when they contact a company.
Salesforce, State of the Connected Customer, 2023. 14,300 respondents across 25 countries, Sweden includedof calls are missed in healthcare, legal services, and trades and home services respectively.
CallRail, January 2025. Analysis of 1.1 million callsTry it
Three assistants that do three different jobs.
Pick one, make the customer's choice and press the button. Each step lights up as the assistant finishes it, and what you get on your phone and in your inbox is shown exactly as it would look.
The customer fills in the form on your site. The assistant answers immediately, shows only the times you have opened up, and makes sure both the customer and you are told. An emergency is handled by your rules.
These are the times you have opened up this week. The assistant never shows anything else.
An urgent job takes a different route.
The enquiry arrives
Monday evening, through the form on your site. You finished for the day at five.
The assistant reads what the customer wants
A water heater replacement. Nothing urgent. Name and phone number are both there.
It shows only your times
The slots come from your calendar. If the week is full it moves to the next one.
The customer picks Tuesday 6 October 10:30
The time goes into the calendar with the address, the phone number and the job.
Thank you Johan. I have booked Tuesday 6 October 10:30. You will get a confirmation by text on 070-222 33 44 right away.
The customer gets their text
The customer has it in writing that the time exists and that you know about it.
Text to the customerBooked: Tuesday 6 October 10:30. We have your enquiry about the water heater and the team has been told. If you need to change it, just reply to this message.
You get a text and an email
The text so you see it immediately, the email so you can keep it and search it.
Text to youNew booking Tuesday 6 October 10:30. Johan Eriksson, 070-222 33 44. Water heater leaking from underneath.
Email to your inboxNew booking Tuesday 6 October 10:30 – Johan ErikssonThe whole conversation, the contact details and what the customer wrote are all in the email.
The time sits in your calendar
You never had to pick up the phone, and the customer got an answer that evening.
Everything the assistants do is built on what you have given them: your times, your prices, your rules for on-call work and reminders. Nothing goes to a customer in a form you have not approved. The company and the customers in the examples are invented.
How we build it
A human always takes over
Nine out of ten people prefer a human to an AI in customer service. The assistant answers immediately, takes the details and hands over. It never pretends to be a person.
It answers what it knows
Opening hours, prices, where you are, what you do. Questions it cannot answer it leaves alone, and books you in instead.
It measures itself
You see how many enquiries came in, how quickly they were answered and how many became bookings. After three months you have your own figure.
It is there around the clock
Evenings, weekends, and whenever your hands are full.